It’s important to know your audience

Whether you’re carrying out an organisational review, developing your digital strategy or designing a new campaign, knowing who influences you and who
you influence helps you understand the potential impact of your actions. We find that a powerful approach to understanding your stakeholders is to
view them as parts of a wider ecosystem. To do this, we start with a group mapping exercise. The power of the group process means you’re more likely to uncover the best information and the learning goes much deeper. Once you’ve defined the audience, you can go on to identify relationships, who influencers who and then to develop appropriate messages and channels to
connect with them.

This guide will introduce you to a step-by-step process for audience mapping